7 Steps to Improve Your Personal Reputation on Social Media
Online presence is the new normal. Almost everyone has a social media profile on various platforms. We are constantly sharing some personal details that may affect our reputation. At Search Results Repair, we are convinced that with a proper strategy, social media is a unique opportunity to improve your online reputation.
In this article, I will share with you seven simple steps that will enhance your reputation.
- Use social media as a tool.
The worst thing you can do is to use social media without knowing how social media works. Even when you have a personal profile for posting pictures of your dog once a week for your close friends, it still appears in search. You leave your footprints everywhere, and one post can destroy or improve your reputation — you choose!
- Don’t turn your social media page into an advertising brochure.
Social media is a great way to build trust. But at the same time, it is easy to lose this trust if you are continually promoting yourself through your social media profile. It is not bad to promote yourself, but social media has different rules. On social media to build trust, you don’t have to be perfect. Only two factors are essential: be human and selective in what you post.
- Bring value to people.
Another critical point that will improve your online reputation: write content that brings value to your audience. Don’t just share images of your life and hope people start sharing it. Reputation builds on whatever value you bring to people. Ask yourself “What do I want to be known for?” If you want to be a professional with an excellent reputation in a particular field then you must share your expertise and your knowledge in that area!
- Engage with your followers.
Engagement is crucial for social media. Be active, reply to comments, answer questions, and try to be as accessible as possible. Your reputation is not dependent only on your social media page but also on the people that follow you and share your posts. They have the power of building a loyal audience around you and often can be your advocates helping to protect your reputation.
- Expand your presence.
Do not focus only on one social media platform. Replicate your content on multiple platforms so that your followers can find you. Create a LinkedIn profile, a Facebook page, an Instagram account, and a YouTube channel. This way, you can create a multiplatform community with the audience that will be your advocate. Search results improve with your presence on multiple platforms and being accessible will improve your reputation considerably.
- Know who you are writing for.
Imagine you are writing a letter to the person you never met. Try to understand who this person is: age, favourite movies, and central values? Check out how to find and target your social media audience to start creating relevant content, messaging and ads.
- Consistency is key.
If you are posting once in a month on a random day or you are sometimes active, and sometimes you give up on your social media — this will destroy all your reputation that you try to build. Consistency builds trust and improves your online reputation considerably. Be consistent in all those seven steps that we shared with you, and you will achieve your goals.
If you need help with any of these steps and you want to chat over your personal goals, contact us. We are here to help because our reputation matters to us too!