Top 10 The Best Tools for Online Reputation Management in 2020
86% of buyers rely on online reviews while considering a purchase. Your online reputation is a critical factor in your business’s success or failure. These ten tools will help you track and improve your online reputation in 2020.
The list of top 10 the best tools for online reputation management in 2020:
- Google Alerts
- Brand24
- Mention + Brand Grader
- Reputology
- Buzzsumo
- GoFish Digital
- Review Push
- SimilarWeb
- BirdEye
- Podium
1. Google Alerts
Google Alerts is one of the most simple and though effective tools that you can set us for just 1 minute.
Instructions:
Open Google Alerts → Enter keywords you want to monitor on Google → Include your name or your brand name, the specific title of your product or service → You’re all set up!
From now on, you will receive regular emails that will pick up new mentions about your business or your brand.
Pricing: Free.
2. Brand24
Brand24 is an online reputation management tool created for small and medium companies or personal use.
Brand24 can help you with:
- Creating multiple projects (different brands, campaigns, etc.).
- PDF reporting on a daily or weekly basis available with customized data.
- Collecting mentions all over the Internet.
- Providing excellent customer support.
- Tracking sentiment.
Pricing: Plans start at $49 a month.
3. Mention + The Brand Grader
Mention allows you to track mentions, monitor customer’s reviews and publish content about your brand. This tool will definitely help you reach your brand’s potential online. Media monitoring and social listening make crisis or success moments manageable and more comfortable to deal with. You can monitor over 1 billion resources online and set up pulse alerts that will inform you when your brand’s search results get an unusual amount of mentions online.
Pricing: Free version available.
The Brand Grader is supported by Mention, and it is another fantastic product that allows you to analyze any brand online! Just open a website, enter the brand’s name, your company’s email and receive a full report by email. Mention team suggests checking with The Brand Grader regularly to see if your brand is making progress and finding new areas to focus on in your marketing.
Pricing: Free.
4. Reputology
Another essential part of online reputation management is monitoring, responding and managing online reviews from various websites. Reputology is the top tool for doing all above and even more! You can reply to reviews directly from this tool as well as aggregating all feedback in one place, analyzing customer’s sentiment and measure your brand’s performance.
Pricing: Plans start at 180$ a month.
5. Buzzsumo
Buzzsumo is one of the most excellent tools for finding influencers to power-up your influence, track comments and trends, explore high-performing content and analyze your brand’s performance. You can use specific filters for online reputation management that will allow you to create alerts in Buzsumo. These filters can be brand, competitor or keywords mentions, backlinks, content from the website to avoid plagiarism and author names. Also, you can select additional criteria, such as minimal engagement value.
Pricing: Free reports available.
6. GoFish Digital
GoFish Digital is another excellent service that allows you to repair, build and protect your brand. With GoFish Digital, you can control and improve your search results the same as online reviews on Google. You can push out negative autocomplete values with positive and neutral words as well as receive daily reports or real-time information about your brand. They are actually a competitor of ours, but we included them in this list because they have excellent reporting tools.
Pricing: Contact GoFish to geta quota.
7. Review Push
Review Push is a simple tool for collecting all your reviews in one place.
- The tool includes these features:
- Multi-site monitoring
- Email Alerts
- Response options
- Unlimited locations
- Store-by-store rankings
- Missing profile alerts
It is perfect for businesses that have multiple locations that need a simple and effective platform for online reviews management.
Pricing: Free trial. Plans start at 89$ a month.
8. SimilarWeb
Similar Web is a bit different platform from the rest in the list. This tool allows you to track your competitor’s results and provides multiple resources to analyze and optimize your marketing efforts. The best features are that a team of professionals provides all service, you have a friendly user interface and global coverage.
Pricing: Plans start at 199$ a month.
9. BirdEye
BirdEye is a perfect tool for collecting reviews and communicating with customers. In addition to that, you can optimize your search results and generate leads. The best features of this tool include:
- Create referral links for family & friends
- Manage all conversations in one place
- Answer calls without picking up the phone
- Reply to reviews and collect them in one place
Pricing: Register to find out.
10. Podium
The Podium is the last tool we will share with you today for online reputation management. It does not mean that the tool is less important, though. The Podium is one of the most useful tools for companies that want to be closer to customers and be in touch with them all the time. The agency provides exclusive webchat options for customers and payments through chats. Also, you can answer reviews on the go using the Podium’s mobile app and receive daily analysis about your progress.
Pricing: Sign-up to get started.
Leave a Comment