Most content is written for a particular purpose. Ours is crafted in include the key phrases that bring up the results of concern naturally. Our clients name will be prominently featured and used with phrases that are quite similar to the negative results, but with very different context.
For example, if we have a client named Jason Hill that was convicted of committing bank fraud, we may use titles like "Capital Hill Bank Fraud" or "How Banks Work To Eliminate Fraud by Jason Hill". See how all the key phrases are there without framing our guy as the bad guy? That's really the key and even extends to the article content itself. We might use phrases like "Art collector Jason wouldn't bank on it, fraud in the art world is at an all time high."
We work to paint our clients in a positive light and don't take short cuts like posting the same content to many places. This is something you'll find common at other reputation repair companies.
We publish articles both on sites that we own and on external sites that are known for having high quality content, high authority, and actual traffic. Every single article we write is unique. You won't find the exact same article anywhere else.
Uniqueness matters and is a powerful tool to outrank even the most popular news sites. It's no secret that Google prefers unique content and will also penalize duplicate content. But what most people don't realize is that the news companies often publish the same material with minor changes. This works to our advantage.
Our average client comes to us with 17 links to negative search terms on the first three pages of Google for the top three ways to look them up. The vast majority of the negative content we see is in the form of published articles. We use the same kind of content to respond.
With article marketing alone, we are able to remove more than 70% of all negative keywords on the first page. This technique combined with the other strategies we use typically removes 14 of those links in the first 30 days and all but one at the 60 day mark.