Press Release Distribution
Press releases are common in the world of marketing. They help build awareness reaching large audiences through syndication on news sites and by media picks from newswires. When the media covers you, the exposure can dramatically change your image. Press releases are used to generate positive news coverage and build backlinks. Press Releases may not have the SEO power they once did, but they can be invaluable for building and maintaining your online reputation.
Our Press Release Solutions
The vast majority of businesses have no idea what their online reputation is or how it impacts sales. And individuals often doing even think about their online reputation. People just don't take time to scan the internet for mentions to see what people are saying about them, oftentimes until it's too late. But all it takes is a quick Google search to see what people think of you or your business. If it's not good, press releases can help establish you as a credible authority, shit the news in a positive direction, and push back negative news. That is why we use press release distribution as a means of building our client's reputations.
Past Clients Featured in Top News Outlets
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Press Releases Help Establish You as a Credible Authority
Whether your reputation is positive or negative you can strengthen your image by using authority-driven press releases. You can highlight research in your organization, awards you've received, or products and services you've released. They can also be used to associate you with a particular celebrity, established expert, or notable media outlets. Think about how many companies say "As seen on CNN" or "Featured in BusinessWeek". -
They Shift The Focus to What You're Doing Right
Unlike mainstream news, Press releases almost always share something positive. The give you the opportunity to share something good. When we write a press release we focus on something that sets you apart and explains what you're doing right. Maybe we talk about new hires that can improve your image or expertise, new products or services that make you more important, or awards that highlight your skills and understanding. Any favorable good news help your audience focus on what you’re doing well, rather than what you’ve done wrong. Often times, we can piggyback off current trends to make you seem relevant. -
Push Down Negative News
When we issue a press release and submit it for distribution, along with supporting content, the news release effectively pushes down any negative content that may appear in in the search engines. It's no secret that Google prefers to show more recent news, as it tends to be more relevant. We use that knowledge to your advantage. The more positive content we publish the further down the results pages the negative content will fall.
How Our Service Works
Wide Distribution
Direct Placement
Direct Placement
Social Media Distribution
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