Press releases are common in the world of marketing. They help build awareness reaching large audiences through syndication on news sites and by media picks from newswires. When the media covers you, the exposure can dramatically change your image. Press releases are used to generate positive news coverage and build backlinks. Press Releases may not have the SEO power they once did, but they can be invaluable for building and maintaining your online reputation.
The vast majority of businesses have no idea what their online reputation is or how it impacts sales. And individuals often doing even think about their online reputation. People just don't take time to scan the internet for mentions to see what people are saying about them, oftentimes until it's too late. But all it takes is a quick Google search to see what people think of you or your business. If it's not good, press releases can help establish you as a credible authority, shit the news in a positive direction, and push back negative news. That is why we use press release distribution as a means of building our client's reputations.
