We begin by reviewing an analyzing any existing social media properties you may have. We aren't trying to reinvent you or redo anything you've started. But we do want to make sure that what you are doing is optimal for reach and image. So we scan for potentially harmful content and make recommendations, if necessary.
Then, we register you for many of the sites that are missing from your portfolio, up to 300 of them. We go far beyond the big ones: Facebook, Twitter, Instagram, Youtube, and Pinterest. But the exact ones we select depend on what we are trying to accomplish and the client.
The final step of our social media account involves actually utilizing the accounts. We'll produce content for you new accounts and engage with relevant existing users. This means publishing sharable content and liking, following, or subscribing to the influencers who matter. We try to remember the key rule to give more than you take, that's why beyond video, we like to create infographics, something everyone loves.
Social media has it's place for social purposes and for business in general. Reaching out to people is part of human nature. But for reputation management, we are concerned primarily with building your credibility and establishing authority.
When other's like you and follow you, you begin to seem credible to everyone else. And credibility matters, for search engine rankings and overall appearance. But you gain authority by appearing to be the expert. That's why the quality of your content matters. When you inform and educate people as a benefit to them, it positions you as the instructor and leader in your field. People will naturally trust you and want to engage with you more.
For the most part, all this community engagement happens on networks that the public can access and see, which means more opportunities to be seen, not as whatever you once were but as we are projecting you to be.
Where you end up is ultimately up to you, but we begin the process for you, helping you to build credibility and establish authority, thereby restoring your life. But by engaging with people on social media you can often get ahead of the curve, helping people to prevent negative content from being published in the first place.
Our goal is to set associate you with particular phrases and ensure that Google associates the correct actions and topics with you. That way, the next time someone looks you up they don't find what someone is saying about you, but instead find the real you.