Low quality video tends not to attract much attention. But when it does it a negative spotlight cast upon you can be damaging to your company or career. Videos get shared on social media, viewed, and resharred.
We create the high quality video that peopel want to see and use our knowledge of what makes an engaging video to your advantage. Chances are that the news isn't making a top ten video, the kind that gets lots of clicks. Mostly likely they are simply telling a story. We can do that too, but we format in a way that makes people want to watch it.
And, your average reviewer isn't optimizing content specifically to attract attention to you, they are looking to bring more viewers to them. Chances are the content is optimized as a review or local news. This means we can still use best practices in naming our video so that when people look for you, it is what they see.
And our videos implement calls to action to get the user out of the trap of watching video after video to drive them to you. When you draw them to your properties, the likelihood is that they'll never see the negative video.
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The goal here is to make sure when people look for you, they find your video and nothing negative. Experience shows us that by just publishing a few videos, we are able to take over the listing of videos in the search results page for the average person. It's a bit trickier if you are a well-known celebrity, but we've had great success.
Our average client starts off with just three negative videos. Thus far, there hasn't been a single case where we haven't been able to push those videos off the first page of Google and replace them with something else. Sometimes, it takes the help of established influencers, but so far we've never failed.